Burger King is being sued for misleadingly advertising the size of its products

This article was translated from our Spanish edition using AI technologies. Errors may occur due to this process.

Be careful what you promise in your advertising. Burger King the fast food chain, has been awarded a class action lawsuit in a district court in Miami, Florida, for reporting advertising for its products that can be misleading for its consumers.



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According to the lawsuit, the company began this practice in 2017 by using the whopper the chain’s iconic hamburger, bigger than it actually is: “Although the size of the Whopper has increased significantly in Burger King ads, the recipe and the amount of meat or ingredients included have never changed.”

The document explains that the product appears approximately 35% larger than it really is and that this practice is particularly worrying in times of crisis: “Now that inflation, food and meat prices have risen, many “consumers, particularly those on low incomes, are struggling financially. Burger King’s promise to consumers of a large portion of food also encourages consumers to go to or order from Burger King and make purchases they might not otherwise have made.

This isn’t the first time Burger King has faced such lawsuits. 12 years ago the company was charged in the UK on the same ground and in 2020 the advert for the Rebel Whopper, a veggie burger, was withdrawn as it was deemed misleading to UK consumers. Other fast food companies faced the same problem, including Chipotle, McDonald’s, KFC, and Pizza Hut.

The lawsuit was filed by attorneys Anthony J Russo and James C. Kelly on behalf of 100 plaintiffs. According to the legal website Top class actions , “The plaintiffs, all Burger King consumers who believe they purchased menu items that were smaller than advertised, are seeking to represent anyone in the United States who, as of March 1,

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