Opinions expressed by entrepreneur Contributors are their own.
In 2009, Team Whistle was formed to fill a gap for young global sports enthusiasts with positive, relatable and uplifting content focused on the best of athletics and humanity. As Whistle has evolved and expanded, it has remained true to this ethos, growing its original content roster of 50+ shows and building a large and diverse network of creators. With an unrivaled understanding of Gen Z and Millennial consumption habits, Whistle has continued to expand his focus topics through his extensive access to insights into what is relevant to Gen Z and Millennial audiences, such as the burgeoning alternative investment space. Its growth has been further accelerated since its acquisition by Eleven Sports in 2021, which has opened up a wider range of international opportunities and distribution opportunities thanks to Eleven’s scope of global sports rights and content.
Most recently, Whistle started a new series, The price has gone up, moderated by Cristian Crosby, founder of Live Life Nice, a cause-driven clothing line dedicated to inspiration, motivation and empowerment. Each episode unpacks current finance topics by bringing in experts in the field to illustrate how it’s done. In the first episode, NFL linebacker Blake Martinez shows viewers his insane collection of rare Pokémon cards. In the second episode, Jim Jones, hip hop and rap legend, breaks down NFTs and crypto and shares the story of how he invests in local Harlem businesses. In the third episode, Ros Gold-Onwude takes us through NFTs in a gallery. Other episodes will star The Professor and 24kGoldn.
See also: How Success Happened for Ariel Kaye, Founder of Parachute
Team Whistle also just released a new one baking bread Podcast series in partnership with Amaze Media Labs. (Full disclosure: I am a co-founder of Amaze Media Labs.) Hosted by NFL quarterback and crypto enthusiast Matt Barkley, the series will educate listeners on the diverse ways they can invest in the world of cryptocurrency, NFTs. sports betting and more.
The premiere episode stars DeShone Kizer, a former NFL quarterback and founder of NFT company One of None, a community and platform that allows developers to create and launch hybrid assets. Episode two features Josh Luber, Chief Vision Officer and co-founder of Fanatics Collectibles, a platform for buying and selling the hottest collectibles. In the third episode, former NFL player-turned-investor Dhani Jones talks about his latest deals.
See also: How Success Happened to NTWRK CEO Aaron Levant
Whistle generates more than four billion views per month and eight billion minutes of watchtime across social platforms including TikTok, Snapchat, Instagram, Facebook and YouTube, as well as Eleven’s 65,000 hours of OTT distribution across a portfolio of over 150 live sports rights. It has content enablement partnerships with companies like General Mills, KFC, Chipotle, Ebay, WNBA, Wendy’s, Levi’s, and others.
Team Whistle has no intention of slowing down, having recently launched an agency that helps global brands, entertainment and sports companies create and distribute content to grow their audiences.
See also: How Success Happened for Leaf Group CEO Sean Moriarty