The Lego Group and Epic Games want to make a kid-friendly Metaverse

The Lego Group and Epic Games have teamed up to create a metaverse – which seems to be the buzzword of choice for companies of a certain size – that’s safe for kids.

“The two companies will join forces to create an immersive, creatively inspiring, and engaging digital experience that kids of all ages can enjoy together,” reads a blog post from Epic Games. “The family-friendly digital experience will give kids access to tools that empower them to become confident creators and provide amazing play opportunities in a safe and positive space.”

The partnership makes sense. The Lego Group has been making products for children since 1932. Epic Games has experience with creative tools via Unreal Engine, and Fortnite often comes across as a social platform masquerading as a game. For example, it has hosted several concerts as well as an interactive experience focused on Dr. Martin Luther King, Jr. focused.

Epic Games says that working with The Lego Group, they have agreed on “three principles that ensure the digital spaces they develop deliver engaging play opportunities in a safe manner”:

  • Protect children’s right to play by making safety and well-being a priority.

  • Protect children’s privacy by putting their well-being first.

  • Empower kids and adults with tools that put them in control of their digital experience.

“As the Metaverse evolves, it will transform the way people meet, play, work, learn and interact in a 3D virtual world,” the company says. “The Lego Group and Epic Games will combine their vast experience to ensure this next iteration of the internet is designed with the best interests of children in mind from the start.”

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The companies have not said what exactly they will produce as part of this partnership or how they intend to enforce these guiding principles for a kid-friendly Metaverse. Maybe they plan to add Lego bricks to Fortnite; maybe they’re doing something brand new. The Lego Group and Epic Games have just made one thing clear: adults won’t be the only ones caught in the clutches of the metaverse.

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